Marketing

  • Marketing,  New and Different,  Teaching,  Travel,  Writing

    Writing from the Beach

    I’ve been writing since I was nine, and throughout this long, often rocky, career, I’ve always dreamed of writing in a house near the beach. I imagined a cold, winter beach, where I was the only person on a long stretch of sand. For me, staring at a stretch of water, preferably one that crashes and roars, gives me permission to write the stories that have rattled around in my head every day of my life. When I chased grasshoppers in the empty lot across the street from the projects where I grew up, I longed for those days when my father would pile all of us into the Buick…

  • Marketing,  Writing

    Marketing Your Book in . . . many easy steps

    Get out your calendars! Though each book is different and each new app brings another option for selling the words I’ve struggled to produce, after selling more than thirty books, I know that if you don’t have a plan for marketing your book, it’s going to be difficult – if not impossible – to reach your potential readers. Here’s what I know for sure, as Oprah says. I know for sure that you have to start selling your book as early as possible, and you can’t let up for at least three-six months after it’s published. Here are some ideas to get you started – but use your own imagination…